On February 17th, 2023, Lead Travel Group and E-Star Travel Agency jointly established a new brand in Dubai called "Lead Travel (Dubai)", and thus the "Lead International Travel & Tourism LLC." was officially established. The company is located in SIT Tower (SIT Tower Office 1008-1009, Silicon Oasis, Dubai) in the center of Dubai.
As a supplier in the aviation and travel industry based in the Chinese market and radiating globally, Lead Travel Group has rich product resources and a huge distribution channel, making it a high-quality partner for over 200 airlines worldwide. Its services cover various fields, including airline ticket distribution, business travel services, tourism, labor services, study abroad, and exhibitions, which are important business segments for Lead Travel Group.
During the period from 2020 to 2022, the COVID-19 pandemic had a huge impact on the Chinese market.Lead Travel Group actively responded to the market changes and high-quality enterprises that continued to serve customers during the epidemic, while also accumulating a large number of customer resources.
With the gradual easing of the pandemic's impact on the Chinese market, and in order to better seize opportunities during the industry's recovery period and realize the company's global strategy, Lead Travel Group has chosen the United Arab Emirates (UAE), the best partner in the Belt and Road initiative, as its target market. The company has integrated its resources with a local outstanding enterprise, E-Star Travel Agency , to establish a presence in Dubai.
As an important partner of Lead International Travel & Tourism LLC , E-Star TravelAgency has been working in the tourism-related markets centered around the UAE for many years, with numerous local partners and a significant market share in global airline tickets, tourism, visas, real estate, and other fields. In the future,Lead Travel Group's resources and channels will be fully open, and E-Star Travel Agency will use its existing resources to seek more cooperation opportunities and product forms, jointly promoting the development of the company and truly establishing the Lead International Travel & Tourism LLC brand.
Dubai, as an aviation hub in the Middle East and Africa, is crucial to Lead Travel Group's market strategy of serving global customers. With this cooperation as a foundation, Lead International Travel & Tourism LLC is expected to provide better services and products to customers, while also providing more cooperation options and stronger sales support for local peers and airlines.
As a company committed to becoming an excellent provider of travel services, Lead Travel Group adheres to the principle of "not building any business relationship that cannot be mutually beneficial." We look forward to Lead International Travel & Tourism LLC upholding the company's vision and business philosophy to achieve excellence and become the most trustworthy partner in Dubai and the UAE.
The brand launch event for Lead Travel & Tourism LLC was held at the Address Grand Hotel in Dubai, with Mr. Nie Haishan, Chief Business Officer of Lead Travel Group, and Ms. Vivian Guo, General Manager of E-Star Travel Agency, representing Lead International Travel & Tourism LLC.